About Safello
Founded in 2013, Safello is now the leading cryptocurrency exchange in the Nordics.
Our crypto trading platform combines security and reliability with simplicity and speed. We have worked hard to build trust with our customers, a trust that we highly value. Security and regulatory compliance are the cornerstones of our operations. We always strive to offer a safe environment for cryptocurrency trading. Our customers' security is our highest priority and is deeply embedded in our brand as "The Safe Fellow" in the crypto industry. Safello was founded with a conviction in a fair and decentralized financial system. Our vision has always been to make cryptocurrencies accessible to everyone – both individuals and businesses. Our mission is to introduce people to the decentralized economy in a easy and secure way, which drives our entire operation and our efforts to transform the financial industry. Safello is truly the beacon and trusted guide into the decentralized economy for millions of people.
Safello unwrapped
Users
Volume
Orders
*Key metrics since start in 2013, per June 30, 2024.
2013
Founded
FI registration
Barclays deal
Crowdfunding
2018
Swish & BankID
Widget
App
2021
IPO
Wallet
Multicrypto
2022
Capital insurance
Stablecoin
Crypto-as-a-service
New branding
2023
Direct payments
Card payments
Apple Pay
& Google Pay
Malmö stad
campaign
Swedish authorities public procurement